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Article: Schwab taps AKQA for digital strategy.
- Article from:
- DM News
- Article date:
- February 23, 2009
- Author:
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Charles Schwab has selected AKQA for a digital strategy project.
"AKQA will be helping us with our firmwide Web site strategy," said Matt Hurwitz, director of corporate PR at Charles Schwab, via e-mail. "This is not an ad campaign. It is work focused on gaining additional insights into digital marketing."
Schwab will continue to work with its agency Euro RSCG. The two recently updated Charles Schwab & Co. Inc.'s existing public image to address the frustration many Americans feel about the state of ...