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Article: Credit card direct mail offer volume decline sees exception only with airlines, Wal-Mart.
- Article from:
- DM News
- Article date:
- February 23, 2009
- Author:
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Direct mail volume in the financial services sector is down dramatically, as many of the bigger companies walk away from once-thriving businesses that are now deemed too risky because of the economy, such as offers of credit to consumers with less than stellar credit histories. Direct mail credit offers haven't disappeared completely, however, as both big financial firms and some more marginal institutions continue to find opportunities to target consumers.
Financial services direct mail volume for 2008 fell 25% from 2007 levels, according to a recent report from Mintel Comperemedia.
"The decline is influenced by financial services companies migrating to ...