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Article: GUM caters to nouveau riche.(INTERCHARM)
- Article from:
- Cosmetics International
- Article date:
- December 12, 2008
CopyrightCOPYRIGHT 2008 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If there is an economic I slowdown, there's no sign of it at one of Moscow's ritziest shopping destination, GUM.
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Situated directly on Red Square, opposite Lenin's tomb, GUM, short for state department store, has undergone a transformation since Soviet times, much like the Russian consumer and retail market.
In tandem with the evolution of the Russian consumer who has developed a taste for prestige brands, GUM has witnessed a revolution of its own under the direction of Mikhail Kusnirovich, head of Bosco di Ciliegi, its controlling company.
Bringing with him luxury fashion names such as Marciano, Max Mara and Paul ...