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Article: Make sure to spruce up that stale Web site.(Lessons live Learned)
- Article from:
- Bellingham Business Journal
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Sound Publishing Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Our Web site's a waste of money," the customer said. He was wondering why their business Web site, that used to pop up on page one when Googled, was now pages in and hard to find. "We've had it for years, I guess it's time to update it." Looking through it, I had to agree.
Businesses who considered themselves "early adapters" in the Web world jumped on buying a domain name and creating a Web site years ago. They congratulated themselves on their foresight and then got busy doing other things. Meanwhile, their competition, often "late adapters," hired more recently trained Web developers and overtook them in the Internet world.
Has your Web site gotten ...