Article: Lead Dog Stats signs licensing, co-branding agreement with The Sporting News Online.

SEATTLE--(BUSINESS WIRE)--June 19, 1997--Lead Dog Stats, a free, Internet-based service which uses push technology to offer fans -- particularly fantasy league team owners -- unprecedented ability to manipulate and analyze sports statistics, has signed a non-exclusive licensing and co-branding agreement with The Sporting News Online, the companies have announced.

Under the agreement, The Sporting News Online will distribute a co-branded version of Lead Dog Stats' software from its Web site at www.sportingnews.com . The Sporting News Online will maintain a fixed "Download the TSN Edition of Lead Dog Stats Now" button or click- through text as part of its ...

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