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Article: SegaSoft, Virgin Records enter into marketing accord; Virgin to advertise, sell CDs through HEAT.NET Internet Game Network.
- Article from:
- Business Wire
- Article date:
- June 19, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA--(BUSINESS WIRE)--June 19, 1997--Virgin is in HEAT. Virgin Records, the Beverly Hills-based global music company, has entered into a marketing relationship with SegaSoft, Inc. to advertise and promote Virgin Records artists and merchandise compact music discs on HEAT.NET(TM), SegaSoft's new Internet Game Network.
The combination of the two promises to deliver an interactive entertainment experience unparalleled in the emerging online game arena. To give gamers a taste of good things to come, SegaSoft will include several sample tracks by Virgin Records artists on its HEAT CD-ROM, which will ship later this summer.
SegaSoft, the multi-player ...