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Article: Feizy showrooms offer ideas for store display.(Feizy Import & Export)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- June 16, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS -- Feizy Import & Export believes in the big bang theory of going to market. That means providing retailers with imaginative new merchandising tools as well as new rug designs.
"Our showrooms are idea-generators for store display. We want to help move the merchandise off the retail floor as well as getting it into the store," explained Amir Loloi, senior vice president of marketing.
The company's Atlanta and High Point showrooms are filled with nooks and crannies that showcase each collection. The rugs are shown not only on traditional swing-arm racks and platforms, but in vignettes that frequently use a small piece of furniture or a decorative ...