|
|
Article: SegaSoft's HEAT.NET Internet Game Network Continues to Draw Advertisers; precision targeting and delivery of online advertising attracts Atlantic Records, Capitol Records, October Films and Random House to SegaSoft's new Internet game network.
- Article from:
- Business Wire
- Article date:
- June 20, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ATLANTA--(BUSINESS WIRE)--June 20, 1997--SegaSoft's new HEAT.NET(TM) Internet Game Network continues to attract advertisers with precision targeting and delivery of ads to its online audience.
HEAT uses sophisticated ad-serving and demographic tracking technologies licensed from Interactive Imaginations. New York-based Interactive Imaginations also acts as SegaSoft's advertising sales force for HEAT. Recent partners include: -0-
-- Capitol Records will advertise the relaunch of its award-winning website Megadeth, Arizona: The Resurrection -- http:hollywoodandvine.com/megadeth -- to promote the band's latest release, "Cryptic Writings."
...
Related newspaper, magazine, and journal articles:
|
|
Article: RANDOM HOUSE UK AND KNOWLEDGE ADVENTURE FORM ...
PR Newswire;
May 30, 1995 ;
700+ words
...Random House UK Announces New Media Sales, Distribution ... Calif., May 30 /PRNewswire/ -- Random House UK Ltd and Knowledge Adventure today ... Under the terms of the agreement, Random House Children's Books will distribute and ...
|
|