Article: Macy's Enters the Express Optical Market

Macy's Vision Express Expected to Provide Exceptional Return on Investment

NEW YORK, June 18 /PRNewswire/ -- Macy's Vision Express today unveiled a unique new upscale franchise opportunity: a new chain of "Super Optical" stores located within Macy's Department Stores. Unlike ordinary optical stores, Super Optical stores provide one hour turn around an all types of vision wear. Using the latest high-tech equipment, the stores provide the highest quality eyewear including the newest thin and lightweight lenses. The stores also provide the latest frames from leading designers and contact lenses from every major manufacturer.

The new chain has ...

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