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Article: Dinnerware suppliers add compatible table linens.

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HFN The Weekly Newspaper for the Home Furnishing Network
Article date:
June 23, 1997
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Dinnerware suppliers are looking to a softer side of the business, table linens, in an effort to broaden their reach in consumers' kitchens.

"If you have a name you believe in, expanding into textiles allows you to have more powerful presentation of that license," noted Jane Gilmartin, vice presi- dent of merchandising for Linens 'n Things.

Recently, a number of leading tabletop players -- including Pfaltzgraff, Gib- son and Sakura -- have revealed plans to develop or expand lines of kitchen textiles which will bear their name.

"Today's consumer is extremely brand-conscious," said Helaine Suval, senior vice president of Ex-Cell Home Fashions, which ...

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