Article: Reportlinker Adds Global Malternatives Market Analysis.(Industry overview)

Article: Focus on the World Malternatives Market.
Women's Health Weekly;  January 22, 2009 ;     700+ words ... ... Beverages II-21 Anheuser-Busch Rolls Out Bacardi Silver Peach ... Brands Unveils Four New Malternatives Flavors II-22 Anheuser-Busch Rolls Out Melon Flavored Malternative ... Unveils a New Brand of Malternatives II-22 Coors Launches ...

Article: Feds set industry standards for 'malternatives'.
Stamford Advocate (Stamford, CT);  February 1, 2005 ;     700+ words ... ... alcohol by volume -- also known as 'malternatives' - must come from the malt beverage ... 51 percent or more of the alcohol in malternatives must be the product of brewing in order ... spokesman Art Resnick. "If they (malternatives makers) want their product to be taxed ...

Article: 'Malternatives' make headway with youthful beer drinkers
Daily Breeze;  December 11, 2002 ;     700+ words ... ... beer its refreshing bitterness, "malternatives" (malt alternatives) or RTDs (ready ... imported beers. Unlike beer, however, malternatives are rarely drunk with food. They ... beer and liquor companies selling the malternatives. Some people even contend that their ...

Article: Liquor-branded malternatives. (Beer Notes).(product ...
Modern Brewery Age;  September 9, 2002 ;     700+ words ... ... writers in the U.S. have dubbed "malternatives." In the UK and parts of Europe ... the brand name. The appeal of these malternatives is to young 20-something adults ... This category of consumer is giving malternatives a huge boost in the market. THE FIGURES ...

Article: 'Malternatives' Succeed with Combination of Sweet Taste, ...
San Antonio Express-News (San Antonio, Texas) (via Knight-Ridder/Tribune Business News);  September 17, 2002 ;     700+ words ... ... kids on the block called "malternatives" that have been hogging prime ... getting all the attention. Malternatives are beverages that meld sweet ... the bloom is off the rose for malternatives," said Harry Schuhmacher ...

Article: These fruity, see-through "malternatives" give drinkers a ...
Honolulu Star - Bulletin;  June 5, 2002 ;     700+ words ... ... Coors Brewing Co. statistics show malternatives making significant gains in popularity ... few years later, "hard lemonade" malternatives began to arrive in stores. Now Captain ... hip." In order to make these new malternatives more attractive, breweries partnered ...

Article: Malternatives on the rocks.
Cheers;  January 1, 2005 ;     700+ words ... ... call them "alcopops," we call them malternatives, while marketing mavens of the beer ... never caught fire." LIMPING ALONG Malternatives on-premise may be weak, but reports ... Shepard of Beer Marketer's Insights. "Malternatives are slightly on the rise again with ...