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Article: The bread machine at 10: time to raise the stakes?(new multifunctional machines)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- June 30, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The bread machine turns 10 years old this year and its producers are trying to give the category a new lease on life.
Acknowledging that prices have dropped dramatically, profit margins have been squeezed and consumers may be getting weary of making bread, manufacturers organized themselves into an industry association last year to garner atten- tion, respect and, they hope, support for the breadmaker.
To be sure, manufacturers have invested heavily in the item, and it has produced handsome profits for many. The Bread Machine Industry Association (BMIA) estimates there are more than 15 million bread machines on the American market, representing 15 percent ...
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