Article: Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability.

M2 PRESSWIRE-12 March 2009-Research and Markets: Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:12032009

Dublin - Research and Markets (http://www.researchandmarkets.com/research/540eb5/pharmaceutical_new) has announced the addition of the "Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability" report to their offering.

Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs. The structure, activities, and ...

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