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Article: Dolls play staring role: manufacturers' fine tuning of their lines leads to strong rebounds.
- Article from:
- Playthings
- Article date:
- April 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Manufacturers' fine tuning of their lines leads to strong rebound
Posting the largest dollar increase over any other toy category, dolls were honored in 1996 as the leading ladies of toy aisles. The category jumped from $1.9 billion in manufacturer shipments in 1995, to more than $2 billion last year, representing a rise of nearly 9 percent.
Led by the first lady of fashion herself, Miss Barbie in her many manifestations, the category of Fashion Dolls/Clothes/Accessories posted the most substantial increase. From $855 million in manufacturer shipments in 1995, this segment accounted for over $1 billion last year. Large dolls also rebounded nicely last year, ...