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Article: FIRST LADIES OF LIPSTICK PBS FILM PAINTS A PICTURE OF THE COSMETICS PIONEERS' TIMES AND RIVALRY.(Life and Arts)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- March 12, 2009
CopyrightCOPYRIGHT 2009 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of Thomson Scientific by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SYLVIA RUBIN San Francisco Chronicle
Only prostitutes and performers wore makeup before Helena Rubinstein and Elizabeth Arden created the modern beauty industry in New York in the early years of the last century. For 50 years these bitter rivals never met, though they lived and worked only blocks from each other.
They were as different as two people could be. Arden loved the refined, quiet country club life; Rubinstein was urban, arty and edgy. But they sold exactly the same idea: Painting the face with makeup was not only acceptable, it was a necessity.
In the early teens, the entrepreneurs opened competing beauty salons for the ...