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Article: What does future hold for print?(News)(Discussion)
- Article from:
- BtoB
- Article date:
- March 9, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SEAN CALLAHAN
VARBusiness. Computer Shopper. PC Magazine. CIO Decisions.
That's a partial list of business technology brands that have recently abandoned print.
Tech publishers, which led the way online with visionary Web sites such as ZDNet in the 1990s, have long been bellwethers for other sectors of b-to-b media. With that history in mind, the departure of these brands from print raises the question: Are these tech magazines functioning as canaries in a coal mine, indicators that b-to-b marketers will see the number of trade publications in their sectors begin to decline?
"I don't think print survives,'' said Greg ...