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Article: HP Doubles Trade-In Value for Cash in & Trade Up Promotion; Program Provides Added Incentives to Upgrade to New HP LaserJet Printers.
- Article from:
- Business Wire
- Article date:
- July 7, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PALO ALTO, Calif.--(BUSINESS WIRE)--July 7, 1997--Hewlett-Packard Company today announced that its Cash In & Trade Up promotion now offers customers double trade-in values on purchases of select printers and print servers. These trade-in values may be applied toward the purchase of select new HP LaserJet printers or HP JetDirect 10/100Base-TX print servers. This limited-time offer makes it easier than ever for customers to upgrade their older-model printers and print servers for newer, higher-performance LaserJet printers and JetDirect print servers.
The double trade-in values apply to the purchase of three or more of the following printers: the HP LaserJet ...