Article: HP Doubles Trade-In Value for Cash in & Trade Up Promotion; Program Provides Added Incentives to Upgrade to New HP LaserJet Printers.

PALO ALTO, Calif.--(BUSINESS WIRE)--July 7, 1997--Hewlett-Packard Company today announced that its Cash In & Trade Up promotion now offers customers double trade-in values on purchases of select printers and print servers. These trade-in values may be applied toward the purchase of select new HP LaserJet printers or HP JetDirect 10/100Base-TX print servers. This limited-time offer makes it easier than ever for customers to upgrade their older-model printers and print servers for newer, higher-performance LaserJet printers and JetDirect print servers.

The double trade-in values apply to the purchase of three or more of the following printers: the HP LaserJet ...

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