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Article: Oz wine industry must rationalise to survive.(news: FOOD & DRINK)
- Article from:
- Grocer
- Article date:
- February 7, 2009
- Author:
CopyrightCOPYRIGHT 2009 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Australian wine industry must rationalise to cope with tough market conditions and growing competition from the likes of Chile and South Africa, a leading winemaker has warned.
Australian Vintage, which makes Tesco and Sainsbury's own-label wines, said the Australian wine industry was "structurally unbalanced with overproduction and excess capacity".
The Australian wine industry had grown too quickly in the past two years, said Paul Schaafsma, AVL's UK manager. Too many producers were selling on cheap stock at unsustainable prices.
He added that drought conditions had heaped more pressure on wine producers and that he didn't expect the ...