Article: New, Expanded Florida Vacation Guide Planned For '98 Distribution, According to Miles Media Group

TALLAHASSEE, Fla., July 7 /PRNewswire/ -- Consistent with intentions to increase Florida tourism promotion, the newly-formed Florida Tourism Industry Marketing Corporation (FTIMC) announced plans today for an expanded and improved '98 edition of its official Florida Vacation Guide, the industry's primary inquiry-response piece.

"It's a new day for Florida tourism promotion and we want new ways to communicate effectively with prospective visitors," said Austin Mott, FTIMC President/CEO. "Our colorful new Florida Vacation Guide will introduce important reader-response and Internet features and, for the first time, will be published in four languages: English, ...

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