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Article: COMMENT: Equity release must battle negative vibes.
- Article from:
- Mortgage Strategy
- Article date:
- March 16, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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We need an educational campaign help advisers combat the poor public perception of equity release products
Good communication is one of the keys to success for any business, and of course it is doubly important when trying to understand the needs and desires of customers.
In the present business climate, it seems that hardly a day goes by without a story in the trade press detailing some sort of mix-up in communications between lenders and their intermediary customers.
Of course, events such as these can never be entirely eliminated but it should be possible for both sides to work harder to minimise their number.
Equity release ...