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Article: Western Union Says Yes! to the Spirit of Giving.
- Article from:
- Business Wire
- Article date:
- March 18, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recent Survey Reveals Consumers' Great Willingness to Help Those in Need
ENGLEWOOD, Colo. -- In a time when people are saying the word "no" more often, Western Union, a global leader in money transfers, is saying yes! A recent survey conducted by Western Union found that approximately one-fifth of consumers say the amount of money they gave to charity in the last six months has decreased; instead, eighty-four (84) percent of consumers are focusing more on helping friends and family.
With the spirit of giving in mind, Western Union recently launched its first-ever comprehensive global brand initiative, entitled yes! Through this new ad campaign, Western ...