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Article: SMS to Drive Uptake of Mobile Data in Africa and the Middle East, Pyramid Research Finds.
- Article from:
- PR Newswire
- Article date:
- March 17, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass., March 17 /PRNewswire/ -- Basic SMS text messaging will be a key revenue driver for mobile network operators in Africa and the Middle East over the next five years, helping to offset continuing declines in average revenue per subscriber (ARPS) for mobile voice services in the regions, according to a new report from Pyramid Research (http://www.pyr.com/), the telecom research arm of the Light Reading Communications Network (http://www.lightreading.com/).
Leveraging SMS to Attract the Low End of the Income Scale examines how operators in Africa and the Middle East can leverage the SMS platform to boost revenue from the largest, lowest-income ...