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Article: Disney, Arizona Sportwear Firm Ally to Put Ears on Golf Shirts.(Originated from The Arizona Republic)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 11, 1997
- Author:
CopyrightCOPYRIGHT 1997 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jul. 11--Everybody, it seems, is cashing in on the golf craze.
Even Mickey Mouse.
The Walt Disney World Co. has signed a five-year agreement with The Antigua Group in Scottsdale to put one of the world's most famous logos -- a pair of mouse ears -- on Antigua's golf shirts and other sportswear.
"The sport is absolutely white-hot and we're pleased to be joining a white-hot partner," said Phil Lengyel, senior vice president of sports at Disney.
The deal is potentially worth millions to Antigua, which is in transition after being sold last month to Southhampton Enterprises Inc., a sportswear company based in Dallas.