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Article: Decleor plays the global game. (French aromatherapy skin care company to expand worldwide)
- Article from:
- WWD
- Article date:
- July 18, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Decleor, the French aromatheraphy skin care manufacturer, has embarked on an ambitious expansion plan, both here and overseas.
In the U.S., the company is entering the arena of major specialty stores, including the Dallas-based Neiman Marcus and Nordstrom in Seattle. Up until now, Decleor has distributed its upscale products through 700 doors, mostly spas, salons and small boutiques.
Meantime, the company continues to expand in Europe and has entered Japan and China.
Herve Lesieur, Decleor president, director general and owner, said the wholesale volume for the company on a global basis was $46.4 million for 1996. He intends to double that volume to ...