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Article: Ameritech Selects Ammirati Puris Lintas
- Article from:
- PR Newswire
- Article date:
- July 17, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, Ill., July 17 /PRNewswire/ -- Ameritech (NYSE: AIT) today named Ammirati Puris Lintas (APL) to handle the company's $100-million consumer, business and brand advertising accounts.
APL was selected after a two-week final phase of the review process, which culminated in two excellent presentations by APL and BBDO.
"As the telecommunications marketplace becomes increasingly competitive, it is critical for Ameritech to establish relationships with the right strategic partners," said Joan Walker, Ameritech's senior vice president for corporate communications. "APL has demonstrated to us, particularly through its strategic and creative ...