|
|
Article: Catfish: makeover designed to broaden domestic species' appeal.(Top Species)
- Article from:
- Seafood Business
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Diversified Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
Like the Patagonian toothfish and the slimehead before it, the humble catfish is banking on a name change and a higher-end image to build a broader consumer base.
Now in phase two of a three part program, The Catfish Institute, along with culinary strategists Turover Straus Group, is continuing a process started nearly four years ago to launch Delacata, a premium cut of catfish that would be marketed to white-tablecloth restaurants.
TCI President Roger Barlow, who also serves as executive VP for the Catfish Farmers of America, says Turover Straus, based in Springfield, Mo., is presenting its plan for Delacata to the TCI ...