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Article: Undeterred by a bad economy: J. Gilbert Sierra focuses on innovation even in tough times.(MOVER)(Peace River Center)
- Article from:
- Behavioral Healthcare
- Article date:
- February 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Vendome Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The economic downturn has put increased financial pressures on behavioral healthcare organizations, and many are faced with budget cuts at a time when the demand for services is rapidly increasing. As the new CEO of the Peace River Center (PRC) in Bartow, Florida, J. Gilbert Sierra has his work cut out for him, making sure the organization maintains its service levels while tightening its belt but still pursuing new opportunities.
"The entire economy is undergoing tremendous difficulties, and we're not excluded from that," explains Sierra, who became PRC's CEO in September. "But it forces us to adopt a mind-set of innovation. We have to come up with creative ...