|
|
Article: Space-saving cereal: the cereal aisle may never look the same.(TALK)
- Article from:
- Grocery Headquarters
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Battle Creek, Mich.-based Kellogg Co. is testing new space-saving cereal boxes in Detroit. If the six-month test is a hit with consumers and retailers, Kellogg may roll out the new squatter boxes nationwide. The space-saving box offers the same amount of cereal with less packaging, Kellogg says. By optimizing the box configuration, Kellogg is able to reduce the package size without reducing the amount of food. In addition, the boxes use 8% less paperboard than traditional boxes.
[ILLUSTRATION OMITTED]
The company says ...
Related newspaper, magazine, and journal articles:
|
|
Article: Kellogg School of Management Launches April Edition of ...
U.S. Newswire;
April 16, 2008 ;
700+ words
... ... NATIONAL EDITORS Contact: Meg Washburn of Kellogg School of Management at Northwestern University ... 1-847-491-5446, m- washburn@kellogg.northwestern.edu Online digest brings ... PRNewswire-USNewswire/ --- The Kellogg School of Management at Northwestern University ...
|
|