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Article: Media: Critical hit - 'O' spices up sales of new cookbook.
- Article from:
- PR Week (US)
- Article date:
- March 23, 2009
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Name: Danielle Pagano, VP for travel, food, wine, and spirits at Quinn & Co. (New York)
Placement: O, the Oprah Magazine, January
Pitch timeline: Eight months
- Who is your client? What are its media goals?
Danielle Pagano: (Cookbook authors) chef Tony Mantuano and his wife, Cathy ... and their media goal in this case was to drive national awareness and sales of their newest title, Wine Bar Food, which was published by Clarkson Potter.
- What made O, the Oprah Magazine right for this book? How did you pitch the editors there?
Pagano: O reaches more than 2.4 million readers each month, and another 2.8 million are on ...