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Article: US FTC targets weight-loss prod marketers on bogus "free" sample offers.(United States Federal Trade Commission)
- Article from:
- Nutraceuticals International
- Article date:
- March 1, 2009
CopyrightCOPYRIGHT 2009 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two US marketers of dietary supplement that lured consumers on the Internet with allegedly deceptive weight-loss claims and bogus "free" sample offers, and then debited their bank accounts or charged their credit cards for continuing shipments without their consent, have agreed to settle Federal Trade Commission charges that they violated federal law.
With the increase in Internet marketing, the FTC staff has issued a report providing guidance for marketers to help them avoid deception in making on-line "negative option" offers. (With negative option marketing, a company takes a consumer's silence or failure to cancel as acceptance of the offer and permission to ...