Article: Bancassurance business flourishing.(FINANCE)

A fast growth has been recorded for bancassurance business to follow the trend of insurance business in the country. Through cooperation with banks insurance companies could increase premium income as banks indirectly take part in the marketing of insurance products. Bank, on the other hand, earn fee-based income for its role. Bancassurance is a form of business promoting various pure insurance products combined with investment products, sold through bank distribution facility. Almost all insurance products could be offered through bancassurance, including education insurance, time insurance, and health care insurance, unit-linked etc.

Currently banks are ...

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