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Article: Online video not commercially viable, new report says; New report shows dramatic changes are needed to make Online Video commercially viable.
- Article from:
- M2 Presswire
- Article date:
- March 24, 2009
CopyrightCOPYRIGHT 2009 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-24 March 2009-STL Partners: Online video not commercially viable, new report says; New report shows dramatic changes are needed to make Online Video commercially viable.(C)1994-2009 M2 COMMUNICATIONS LTD
RDATE:24032009
From the Telco 2.0TM Initiative
Key Findings:
- Recent industry spats (e.g. Google / YouTube vs PRS) are a symptom of deeper business problems
- 3 competing future market scenarios identified: "Old Order", "Pirate World", "New World Order"
- Online Video Market forecast to grow from $2Bn to $28Bn in 5 years - but still less than 10% of traditional TV and Cinema