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Article: London Luxury in Sharper Image Launch.
- Article from:
- Home Textiles Today
- Article date:
- March 23, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Jennifer Marks
New York- London Luxury has launched its new line of beneficial products under The Sharper Image license, which includes the its entry into the shower curtain and memory foam categories.
The Sharper Image brand - once a 192-store chain offering innovative gadgets - was reconstituted last year under new ownership by Hilco and Gordon Bros., who bought the intellectual property rights out of bankruptcy. "We are currently working with a host of partners, and we've identified over 250 categories for the brand," said Federico de Bellegarde, vp licensing and an 18-year veteran of the original company.
"The key to entering new product ...