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Article: Variable Data: Make It Personal.(Feature)

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Quick Printing
Article date:
March 1, 2009
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Variable Data: Make It Personal

By Bob Hall

There have always been hot topics in the printing industry, and for the past couple of years one of them has been variable data printing (VDP). Driven by the capabilities of today's digital printing equipment, vendors have rolled out many VDP software and service solutions. Some are well known names in the industry, others are not as well known. Also, VDP can crop up in unexpected places. For instance Adobe InDesign offers VDP capability "right out of the box," according to QP columnist John Giles.

However, despite all the attention VDP has received and the many possibilities it offers, it has not ...

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