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Article: Merkle Introduces Integrated Customer Marketing[TM] Framework.
- Article from:
- Business Wire
- Article date:
- March 25, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Approach Designed to Give Marketers Complete Insight for Maximizing the Customer Portfolio
COLUMBIA, Md. -- Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, introduced Integrated Customer Marketing[TM], an optimization framework designed to help organizations reengineer their customer marketing strategy and business processes to actively manage customer and prospect interactions across sales, marketing and services throughout the customer lifecycle. Integrated Customer Marketing (ICM) helps companies become more customer-centric by informing the total customer experience - from strategic lifecycle ...