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Article: PLYmedia: Subtitles Increase Online Video Viewing by 40%.
- Article from:
- Business Wire
- Article date:
- March 25, 2009
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PLYmedia's SubPLY Solution Impacts Audience-Viewing Habits for Online Video, Particularly amongst Non-English Speaking Audiences
Daytime Video Watching Increases Significantly with 'in Mute' Option and Added Closed Captions, Ensuring Longer Viewing Time
PALO ALTO, Calif. -- PLYmedia, (www.plymedia.com) a pioneer in enriching online video, announced today the results from a recent trial where subtitles and captions were overlaid on online video. The trial showed that subtitles on average not only increased the duration of time that users spent watching the video by almost 40% but also significantly impacted viewership of videos in 'mute.' The information ...