Article: Discovery Communications and Planet Green Take a 360 Approach to Earth Day 2009 with a Month-Long, Company-Wide Celebration for the Planet.

SILVER SPRING, Md., March 25 /PRNewswire/ -- Every day is Earth Day at Planet Green and now the brand will lead Discovery Communications' company-wide, multi-platform initiative to inspire, inform and motivate people of all ages to take action for the future of the planet. Discovery will feature original eco-focused content across its family of networks, digital platforms and mobile channels. Celebrating the 39th anniversary of Earth Day on April 22, the month-long effort will include participation by some of the world's leading non-profit organizations, and events across the country through a partnership with America's largest Earth Day event, the Green Apple Festival. ...

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