Article: SOUTH BY SOUTHWEST FESTIVAL; A beer, and maybe a career bump.(NEWS)

Byline: CHRIS RIEMENSCHNEIDER; STAFF WRITER

AUSTIN, TEXAS

Minneapolis singer and songwriter Jeremy Messersmith doesn't exactly have high hopes for his first visit to the South by Southwest Music Conference in Austin, Texas.

"My main goal is to catch a movie at the Alamo Drafthouse," he said Wednesday, referring to Austin's famed cinema bar/theater.

In other words, thousands of indie artists such as Messersmith -- who played his first of five gigs during the four-day festival Wednesday -- are flocking to the 23rd annual music industry bash simply for a good time and a chance to hang in Texas' hip capital. With the recording industry ...

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