Article: Berkline names Burch president, CEO.

By Larry Thomas

MORRISTOWN, Tenn. -- Upholstery major Berkline BenchCraft Holdings has named former Simmons executive Robert Burch as its president and CEO.

Burch will replace Bill Wittenberg, the company's president and CEO since 2002, on March 30.

Burch has more than 30 years of management experience -- primarily in operations roles -- and most recently was executive vice president of operations for bedding major Simmons Co. Earlier, he held several management posts at office furniture producer Steelcase.

"Rob has had an extensive general management background with demonstrated executive operations leadership in the furniture ...

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