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Article: Post Grape-Nuts Launches Integrated Effort Directed at Men.
- Article from:
- PR Newswire
- Article date:
- March 26, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FEATURES 50-EPISODE WEB SERIES WITH ESPN'S KENNY MAYNE
OgilvyEntertainment, Reveille and MSN Partner to Create Original Men's Lifestyle Series
NEW YORK, March 26 /PRNewswire/ -- In a departure for a traditional cereal brand, Post Grape-Nuts is launching an integrated marketing campaign created by Ogilvy New York that specifically targets men, titled "That Takes Grape Nuts."
The cornerstone of this initiative is an original 50-episode web series titled 'The Guy's Manual.' The series is produced by OgilvyEntertainment, Reveille and MSN. It is airing exclusively on MSN (http://theguysmanual.msn.com/) and features host Kenny Mayne from ESPN's ...