Article: Post Grape-Nuts Launches Integrated Effort Directed at Men.

FEATURES 50-EPISODE WEB SERIES WITH ESPN'S KENNY MAYNE

OgilvyEntertainment, Reveille and MSN Partner to Create Original Men's Lifestyle Series

NEW YORK, March 26 /PRNewswire/ -- In a departure for a traditional cereal brand, Post Grape-Nuts is launching an integrated marketing campaign created by Ogilvy New York that specifically targets men, titled "That Takes Grape Nuts."

The cornerstone of this initiative is an original 50-episode web series titled 'The Guy's Manual.' The series is produced by OgilvyEntertainment, Reveille and MSN. It is airing exclusively on MSN (http://theguysmanual.msn.com/) and features host Kenny Mayne from ESPN's ...

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