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Article: Navy Exchange Service Command Selects ExactTarget to Power Email Marketing System.
- Article from:
- Business Wire
- Article date:
- March 27, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Decision Aimed at Improving Communications to Military Service Members Worldwide
INDIANAPOLIS -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced today that the Navy Exchange Service Command (NEXCOM) has selected the company to power the email marketing campaigns for all Navy Exchange retail stores worldwide.
NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, chose to replace its existing home-grown database email marketing system with ExactTarget's Enterprise Edition software following an evaluation of multiple email service providers.
"The marketing system we ...