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Article: The NPD Group: Despite Recession, U.S. Smartphone Market is Growing.
- Article from:
- Biotech Week
- Article date:
- March 18, 2009
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According to The NPD Group, a leader in wireless industry market research, consumer sales of smartphones to U.S. consumers represented 23 percent of all handset sales in the fourth quarter (Q4) 2008 compared to just 12 percent in Q4 2007. Led by the release of AppleEs iPhone 3G at $199, the average price for a smartphone fell 23 percent from $216 in Q4 2007 to $167 last year (see also The NPD Group, Inc.).
oAT&T and the iPhone began the trend of the signature touch-screen smartphone. The arrival of the BlackBerry Storm on Verizon Wireless, the T-Mobile G1, and imminently the Palm Pre from Sprint completes the new competitive dynamic,o said Ross Rubin, director of ...