Article: J.D. Power and Associates Reports: Online Commentary Points to Higher Risk of Identity Theft for Younger Consumers, Despite Their Lower Levels of Concern.(Report)

Younger consumers - those included in Generation Y - tend to be at higher risk for identity theft, but are less concerned with the threat than are consumers in the Generation X and Baby Boomer demographics, according to the J.D. Power and Associates Identity Theft Report.(SM)

The inaugural report, conducted by the J.D. Power and Associates Web Intelligence Division, analyzes Internet postings from 70 million blogs and discussion boards that occurred between February 2008 and January 2009. The report is designed to provide executives in the financial services, credit protection, banking and insurance industries with ongoing measures of consumer attitudes regarding ...

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