Article: What's your company's value multiplier? (Industry Trend or Event)

"Putting a dollar value on a software company is always a subjective process," says M&A expert Barry Goldsmith of Updata Capital. "The tangible numbers--revenues, profits, balance sheet assets, growth rates--are just the starting point. It's usually the intangibles, like corporate culture and management attitudes, that create the biggest multiplier effects for corporate value."

Goldsmith, whose ten-year-old firm has handled some 140 merger and acquisition deals worth a total of $4 billion, points out that "would-be buyers may not talk much about intangible values--but you can bet they look very, very closely at these issues when they check you out."

Goldsmith ...

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