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Article: Think Hong Kong market's easy to crack? Think again.
- Article from:
- Footwear News
- Article date:
- August 4, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the world's top brands vying for a piece of the action and trends unfurling as fast as they do in London, Paris, New York or Tokyo, Hong Kong is becoming a tough market for footwear makers trying to establish or maintain a toehold.
This former U.K. territory is regarded as a key step in any expansion into Asia, and high-end labels like Salvatore Ferragamo, Chanel, Gucci, Bally and Etienne Aigner have broadened their networks of boutiques from Hong Kong to many other Asian capitals. Those brands have capitalized on Asian customers' desire for head-to-toe looks.
That trend is now reaching the middle-price segments with lifestyle stores such as Esprit and ...