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Article: Euroflash kids: designers from across the Atlantic are finding a U.S. niche. (European companies sell children's shoes in United States)(includes related articles on Kenneth Cole's children's footwear collection, independent shoe stores)
- Article from:
- Footwear News
- Article date:
- August 4, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a country where children learn the word Nike right after mastering Mama and Dada, it stands to reason that American kids spend most of their childhood sporting athletic shoes. However, while U.S. athletic footwear companies have successfully marketed their images around the globe, European parents still dress their little ones with more panache, a practice that has kept the kids shoe business on that continent healthy and exciting.
"In Europe, they don't just live in tennis shoes," said Tom Weller, operations manager for Pipersville, Pa.,-based Madeline Wolcott Imports, which represents the Mod '8 line from France. "Parents will shop for their children like they ...