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Article: Credit-worthy data.(airline loyalty can be increased by award of frequent flyer miles for credit card purchases)(co-branded credit cards)
- Article from:
- American Demographics
- Article date:
- August 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Thousands of Americans tote credit cards that earn them airline frequent-traveler miles with their purchases. But can a credit card make them more loyal to an airline? Maybe so, according to data from Brittain Associates. More than half of airline cardholders say the rewards influence their pick of airlines, and one in three say it strongly influences their choice.
Airline cards are just one in an ever-expanding field of competitiors. Platinum cards, cobranded cards, reward cards, and now smart and debit cards are all options for credit-hungry Americans. Brittain Associates is one of the companies trying to sort out the whys and wherefores of consumers' relationships ...
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... ... revolvers, and a shrinking number of Discover's Private Issue Card owners paying the $40 annual fee, according to Brittain Associates Inc., which did the survey. The study, based on telephone interviews with 4,000 consumers nationwide, found ...
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