Article: Growing in the green market. (marketing environmentally friendly products)(includes related article on use of environmentally friendly cleaning products at federal courthouse)

When the polls closed last November in the fog-swept northern California city of Arcata, a remarkable thing occurred amidst the coastal redwoods and farmland. For the first time in U.S. history, Green Party members were in charge of a city. "We're nonviolent folks dedicated to environmental and social justice," explains Bob Ornelas, a brewery co-owner and one of three Greens who captured a majority of the five-member city council.

Bicycling and recycling are a dominant way of life in Arcata, as are tofu and composting. More than 15,000 people live in this university town. To many of them, biodegradable isn't an adjective, it's a mantra. Ornelas's business, the Mad ...

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