|
|
Article: AT&T and MTV Networks Join Forces to 'Unlock the Vault' and Unleash Classic MTV Content Exclusively to Users.
- Article from:
- Telecommunications Weekly
- Article date:
- March 18, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
AT&T and MTV are launching a new interactive campaign - The AT&T Music Vault, built by MTV Networks' Digital Fusion team that brings together the power of the MTV Networks and the AT&T brand to connect with consumers like never before. The campaign enables music fans to unlock a virtual "Vault," (www.attvault.mtvmusic.com), granting them access to MTV Networks' video content that has been kept under lock and key for decades and has never before been released on the Internet - until now.
Each day AT&T and MTV will unlock 15 new pieces of content from MTV, VH1 and CMT's music history. Fans can view tomorrow's content early by correctly playing an AT&T music trivia ...