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Article: Boucheron back to India for Jaipur Homme. (Parfums Boucheron's new men's cologne)
- Article from:
- WWD
- Article date:
- August 8, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Parfums Boucheron will complete its second master brand this fall with the introduction of Jaipur Homme.
The new item is the men's counterpart to Jaipur, a women's scent from 1994 that was named after a village in India. Jaipur Homme was inspired by the vil- lage's observatory garden, the Jantar Mantar, and Parfums Boucheron culled some of the garden's structural elements for the new brand's packaging.
It also bears several similarities to its women's predecessor.
"Jaipur Homme borrows a certain number of elements from Jaipur, such as the combination of different metals and a [faux] sapphire on the bottle," said Jean-Claude Le Rouzic, president of ...